The idea behind TYWEB began under a carport on a rainy summer night in rural Kansas, where two best friends were having the kind of existential conversation about life and death that only high schoolers can romanticize so well.

In the middle of the conversation, Ty remembered a quote from Eleanor Roosevelt:

“Today is the oldest you've ever been, and the youngest you'll ever be again.”

Somewhere between irony and actual wisdom, he rephrased it:

“Today is the youngest we’ll ever be.”

The line stuck, first as a joke, then as a mantra. It shaped the way we saw our time, our choices, and the art that we loved. Everything we did began to orbit around it.

Our shared obsession with discovering underground artists and creating anything that felt real turned that mantra into our movement, and now, into a brand.

TYWEB became more than a name. It became a reminder to create boldly, connect deeply, and live like this moment actually matters, because right now is the youngest we’ll ever be.